Marketing, Business Communication and Global Markets

Economico statistica
Marketing, Business Communication and Global Markets
L-18
3 years
Milan
limited with entry requirements examination
Italian
Department of Economics Management and Statistics
Presentation of the course

This Bachelor’s Degree in Marketing, Business Communication and Global Markets has developed within the tradition of the Economics Faculty's economics and business studies degree courses and offers students a thorough training in business management and administration as well as in economic and legal disciplines.

The course specifically involves a strongly quantitative approach with professors and teaching managers of marketing and communication with vast experience of global markets. Specifically, this three - year course aims to raise learners' awareness of the competitive orientation culture of market companies for the development of a professional approach destined for global markets.

In this sense, the competitive culture integrates with the study of the fundamental dynamics of company communication which is the predominant vehicle of globalisation in the market. Business competition requires that students know how to structure marketing activities in the light of such markets characterised by: a decline in national geographic, linguistic and administrative borders, etc.;the development of new consumption patterns and new markets.

1217
Number of students enrolled
86,2%
Overall student satisfaction
62,5%
Graduation rate
Data source: ANVUR Indicators for 2020, last update April 4th, 2022

Admission and enrolment

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ENROL
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Piergiovanna Natale
President of the Teaching Coordination Council
Piergiovanna Natale