GNECCHI FLAVIO

Role: 
Full professor
Academic disciplines: 
MANAGEMENT (SECS-P/08)
Telephone: 
0264483154
Room: 
U07, Piano: P02, Stanza: 2041
Via Bicocca degli Arcimboldi 8 - 20126 MILANO

Publications

  • Gnecchi, F. (2018). Brand strategies and market-driven management. In S.M. Brondoni (a cura di), Competitive Business Management: A Global Perspective (pp. 177-189). Taylor and Francis.
  • Gnecchi, F. (2018). B2B Brand Management and Private Labels Products. EUROPEAN SCIENTIFIC JOURNAL, 14(28), 115-127.
  • Gnecchi, F., & Bisio, L. (2014). World Cities, Nation-States and Global Competition. PUBLIC POLICY AND ADMINISTRATION REVIEW, 2(4), 37-50.
  • Gnecchi, F. (2013). Retailing, Private Label and Global Competition. SYMPHONYA, 2.
  • Gnecchi, F. (2010). Market-Driven Management, mercati globali e politiche di marca. In S.M. Brondoni (a cura di), Market-Driven Management Corporate Governance e spazio competitivo d’impresa (pp. 89-105). Torino : Giappichelli.