Marketing and Global Markets

The Master’s Degree in Marketing and Global Markets is a two-year MSc program organized in two distinct paths: 

• Marketing Globale, in Italian, provides students with knowledge and capabilities in the field of marketing (consumer/retail marketing, trade marketing and business-to-business marketing), accounting, EU law and communication law. Students also attend advanced courses in statistics for marketing and industrial economics;
• Global Management, in English, provides students with knowledge and skills in strategic management, international business and marketing, entrepreneurship, innovation management, global accounting and corporate finance. Students also attend advanced courses in econometrics, business analytics, data-driven decision making and industrial organization. 

An agreement has been made with the Universidad de Belgrano, Argentina, in order to award a joint Master's Degree in Marketing and Global Markets and Licenciatura en Comercializaciòn for enrolled students. Further information can be found in the Call for Mobility for participation in Joint Master's Degree programs. 
An agreement has been made with the Antwerp Management School (AMS) of the University of Antwerp, in order to award a Joint Master’s Degree with the AMS MSc in Global Management for those enrolled on the Global Management path. Further information, including the cost of enrolling at a foreign University, can be found in the Call for Mobility for participation in Joint Master’s Degree programs.

At the end of this program, students will acquire the knowledge and skills needed to undertake a career in various firm activities such as market analysis, competitive strategy, marketing, sales and corporate communication, logistics and innovation management. Admission to this program is conditional on a solid background in management, economics and quantitative methods.

Moreover, admission is conditional on the possession of a B2 level English language certificate.