OLIVERO NADIA

Role

Associate professor

Academic disciplines

Management (ECON-07/A)

Scientific-Disciplinary Group:

MANAGEMENT (13/ECON-07)

Works in

Office phone

Room:

Publications

Rehmat, S., Olivero, N., Mazzucchelli, A., Chierici, R. (2024). Exploring the Role of Virtual Influencers in Promoting Adaptive Sustainable Clothing through Visual Narrative Transportation. In XXI SIM Conference "Brands and Purpose in a changing era". Detail
Olivero, N., Del Bosco, B. (2024). When consumers ask and online therapy responds. The Unobravo business case. In Brands and Purpose in a changing era. XXI SIM Conference Proceedings. Detail
Ghianda, E., Mazzucchelli, A., Chierici, R., Chiacchierini, C., Olivero, N. (2024). Genuine or Generated? The Impact of AI-Generated versus Human Created Social Media Content on Brands. In Brands and Purpose in a Changing Era. Detail
Sarini, M., ACTIS GROSSO, R., Magrin, M., Mari, S., Olivero, N., Paganin, G., et al. (2022). A Cluster Analysis of the Acceptance of a Contact Tracing App—The Identification of Profiles for the Italian Immuni Contact Tracing App. HEALTHCARE, 10(5) [10.3390/healthcare10050888]. Detail
Olivero, N., Russo, V. (2022). Psicologia dei Consumi. Marketing e Neuromarketing per l'innovazione centrata sulle persone. Milano : McGraw-Hill. Detail

Pirateria versus 'Disponibilità a Pagare' per i contenuti digitali. Determinanti socio-psicologiche del comportamento del consumatore on-line.

Year: 2008

Call: 2008-029 - PRIN 2008

Direttore di rivista, collana editoriale, enciclopedia - MICRO & MACRO MARKETING, 2003 - 2009

Attivita' didattica - Docenza in Food Consumption - Master in Gastronomic Sciences and Quality Products - Università degli Studi di Scienze Gastronomiche - UniSG, 2004 - 2009
Professore a contratto - Docenza di Management and Organisational Behaviour - Birkbeck University of London, 2001 - 2002
Attivita' didattica - Docenza di Consumer Behaviour - London School of Economics and Political Science (LSE), 2001 - 2003