CODIGNOLA FEDERICA

Role: 
Tenured Assistant Professor
Academic disciplines: 
MANAGEMENT (SECS-P/08)
Telephone: 
0264483213
Room: 
U07, Piano: P02, Stanza: 2013
Via Bicocca degli Arcimboldi 8 - 20126 MILANO

Publications

  • Codignola, F. (2021). Big Data Marketing: A Strategic Alliance. In M. Zenga, & P. Mariani (a cura di), Data Science and Social Research II, Methods, Technologies and Applications (pp. 103-113). Springer [10.1007/978-3-030-51222-4_9].
  • Codignola, F. (2021). Selling Global Luxury Brands in China: The Use of Social Media Advertising. In F.J. Martínez-López, & D. López López (a cura di), Advances in Digital Marketing and eCommerce. Second International Conference, 2021 (pp. 255-262). Springer [10.1007/978-3-030-76520-0].
  • Codignola, F., & Mariani, P. (2021). Investigating preferences in art collecting: the case of the François Pinault Collection. ITALIAN JOURNAL OF MARKETING [10.1007/s43039-021-00040-x].
  • Codignola, F., Capatina, A., Lichy, J., & Yamazaki, K. (2021). Customer information search in the context of e-commerce: a cross-cultural analysis. EUROPEAN JOURNAL OF INTERNATIONAL MANAGEMENT, 16(1), 28-59 [10.1504/EJIM.2021.116707].
  • Empoli, G., Capatina, A., & Codignola, F. (2021). Empirical Evidence on Business Incubators' Role in Strengthening Entrepreneurship – A Comparative Study Italy vs. Romania. In Conference Proceedings 2021, International Conference Risk in Contemporary Economy (pp.33-41). http://www.rce.feaa.ugal.ro/.