TORTORA DEBORA

Role
Associate professor  
Academic disciplines
Management (ECON-07/A)
Scientific-Disciplinary Group:
MANAGEMENT (13/ECON-07)
Email
[email protected]
Office phone
0264483028
Room:
  • U07, Floor: 4, Room: 4013
Reception hours

By appointment

Biography

PhD, she is currently associate professor of "Business Management" at the University of Milan-Bicocca (Italy), where he teaches “Management” and "Management of Tourism Enterproses". Her main subjects of interest concern sustainable tourism, quantum tourism, retail and experience marketing, corporate reputation and critical raw materials. She has published in several journals, both national and international; she has also presented papers and research outcomes at numerous international conferences. She is co-fouder of Brightseed, spin-off of the University f Milan-Bicocca. Actually, she serves as a member of the editorial board on the Journals: Esperienze d'Impresa and Global Journal of commerce & Management Perspective.

Publications

  • Tortora, D., Del Bosco, B., Sfodera, F., Gregorio, D. (2025). La digitalizzazione del turismo culturale per la generazione Z. Un’analisi empirica sul livello di accettazione dell’intelligenza artificiale nella fruizione museale. In G. Mainolfi (a cura di), Viaggio in Italia. Bellezza, creatività e competitività del turismo e della cultura made in Italy nell’era della ripresa (pp. 133-162). Giappichelli. Detail

  • Cuomo, M., De Andreis, F., Genovino, C., Tortora, D. (2024). Corporate Brand Identity. Social Media Communication in the Transportation Industry. In A. Rahman, T.C. Melewar, P. Foroudi, S. Gupta (a cura di), Corporate Branding in Logistics and Transportation. Recent Developments and Emerging Issues (pp. 57-69). Routledge [10.4324/9781003356882-7]. Detail

  • Tortora, D., Genovino, C., De Andreis, F., Loia, F., Cuomo, M. (2024). Boosting intellectual capital and digital maturity of SMEs: an investigation of enterprises in an Italian Southern tourist district. JOURNAL OF INTELLECTUAL CAPITAL, 25(7), 176-198 [10.1108/JIC-05-2024-0156]. Detail

  • Tortora, D., Chierici, R., Mazzucchelli, A., Ghianda, E. (2024). The Consumer Acceptance of Artificial Intelligence Devices for a New In-Store Customer Journey. In Global Fashion Management Conference (pp.422-427) [10.15444/GFMC2024.05.02.04]. Detail

  • Tortora, D., DEL BOSCO, B., Sfodera, F., DI GREGORIO, A. (2024). Using AI for a new-fashioned museums’ positioning. An analysis of Gen Z experience expectations. In Brands and Purpose in a changing era. XXI SIM Conference Proceedings (pp.1-6). Detail

Full list

Awards

Awards

  • Cobiir - International Colloquium on Corporate Branding, Identity, Imabe and Reputation, Cobiir Conference - Middlesex University, London, 2023
  • GIKA GLOBAL INNOVATION AND KNOWLEDGE ACADEMY, GIKA, 2016
  • Best Paper Award - International Corporate and Marketing Communications Conference (CMC), Corporate and Marketing Communications Conference (CMC), 2013

Editorial boards

  • Membro del Comitato Editoriale - ESPERIENZE D'IMPRESA, 2017