TORTORA DEBORA
- U07, Floor: 4, Room: 4013
By appointment
Biography
PhD, she is currently associate professor of "Business Management" at the University of Milan-Bicocca (Italy), where he teaches “Management” and "Management of Tourism Enterproses". Her main subjects of interest concern sustainable tourism, quantum tourism, retail and experience marketing, corporate reputation and critical raw materials. She has published in several journals, both national and international; she has also presented papers and research outcomes at numerous international conferences. She is co-fouder of Brightseed, spin-off of the University f Milan-Bicocca. Actually, she serves as a member of the editorial board on the Journals: Esperienze d'Impresa and Global Journal of commerce & Management Perspective.
Publications
Cuomo Maria, T., Tortora, D., Papa, A. (2025). Smart Sustainability in Tourism: Quantum Technologies for the Overtourism-Undertourism Dilemma. In Il Knowledge Management nello sviluppo di una comunità scientifica globale. Detail
Teresa Cuomo, M., Genovino, C., Tortora, D., Giordano, A., Della Puca, A., Zoccoli, P. (2025). From land to data: how artificial intelligence shapes communication in the agri-food sector. In Il Knowledge Management nello sviluppo di una comunità scientifica globale. Detail
Di Gregorio, A., Chierici, R., Cavallo, A., Lanzi, C., Morrone, M., Soriani, L., et al. (2025). Critical Raw Material. Quali Sfide per le Materie Prime Critiche, Strategiche e Rilevanti in Italia. Milano : CRIET - Centro di Ricerca Interuniversitario in Economia del Territorio. Detail
Tortora, D., Del Bosco, B., Sfodera, F., Gregorio, D. (2025). La digitalizzazione del turismo culturale per la generazione Z. Un’analisi empirica sul livello di accettazione dell’intelligenza artificiale nella fruizione museale. In G. Mainolfi (a cura di), Viaggio in Italia. Bellezza, creatività e competitività del turismo e della cultura made in Italy nell’era della ripresa (pp. 133-162). Giappichelli. Detail
Tortora, D., Genovino, C., De Andreis, F., Loia, F., Cuomo, M. (2024). Boosting intellectual capital and digital maturity of SMEs: an investigation of enterprises in an Italian Southern tourist district. JOURNAL OF INTELLECTUAL CAPITAL, 25(7), 176-198 [10.1108/JIC-05-2024-0156]. Detail
Awards
Awards
- Outstanding Industry Influence Award - The 2th International Conference of Navigating the AI Nexus, BRUNEL CENTRE FOR ARTIFICIAL INTELLIGENCE, 2024
- Cobiir - International Colloquium on Corporate Branding, Identity, Imabe and Reputation, Cobiir Conference - Middlesex University, London, 2023
- GIKA GLOBAL INNOVATION AND KNOWLEDGE ACADEMY, GIKA, 2016
- Best Paper Award - International Corporate and Marketing Communications Conference (CMC), Corporate and Marketing Communications Conference (CMC), 2013
Editorial boards
- Membro del Comitato Editoriale - ESPERIENZE D'IMPRESA, 2017