TORTORA DEBORA

Role
Associate professor  
Academic disciplines
Management (SECS-P/08)
Email
[email protected]
Office phone
0264483028
Room:
  • U07, Floor: 3, Room: 3010E
Reception hours

By appointment

Biography

PhD, she is currently associate professor of "Business Management" at the University of Milan-Bicocca (Italy), where he teaches “Management”. Her main subjects of interest concern sustainable tourism, consumer behaviour, retail and experience marketing, corporate reputation, brand management and raw materials. She has published in several journals, both national and international; she has also presented papers and research outcomes at numerous international conferences. Actually, she serves as a member of the editorial board on the Journals: Esperienze d'Impresa and Global Journal of commerce & Management Perspective.

Publications

  • Cuomo, M., De Andreis, F., Genovino, C., Tortora, D. (2024). Corporate Brand Identity. Social Media Communication in the Transportation Industry. In A. Rahman, T.C. Melewar, P. Foroudi, S. Gupta (a cura di), Corporate Branding in Logistics and Transportation. Recent Developments and Emerging Issues (pp. 57-69). Routledge [10.4324/9781003356882-7]. Detail

  • Cuomo, M., Tortora, D., Festa, G., Chierici, R., Giordano, A. (2023). The foodie subcultures: from the underground to the mainstream. A netnographic analysis. In Proceedings of the 22nd International Marketing Trends Conference (ESCP Business School, Paris, France, 19-21 January) (pp.1-14). International Marketing Trends Conference. Detail

  • Genovino, C., Mauro, P., Tortora, D. (2023). Mixed reality-mainstream for the lasting competitiveness of companies. In M.T. Cuomo, P. Foroudi (a cura di), Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management (pp. 137-159). Routledge [10.4324/9781003263784-9]. Detail

  • Cuomo, M., Tortora, D., Colosimo, I., Ricciardi Celsi, L., Genovino, C., Festa, G., et al. (2023). Segmenting with big data analytics and Python: A quantitative exploratory analysis of household savings. TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE, 191(June 2023), 1-10 [10.1016/j.techfore.2023.122431]. Detail

  • Cuomo, M., Genovino, C., De Andreis, F., Tortora, D., Alessandro, G. (2022). Cultural tourism and young people: insights and policies in a new era. In Next Generation Marketing. Place, People, Planet: cooperation & shared value for a new era of critical marketing. Società Italiana Marketing. Detail

Full list

Awards

Awards

  • Cobiir - International Colloquium on Corporate Branding, Identity, Imabe and Reputation, Cobiir Conference - Middlesex University, London, 2023
  • GIKA GLOBAL INNOVATION AND KNOWLEDGE ACADEMY, GIKA, 2016
  • Best Paper Award - International Corporate and Marketing Communications Conference (CMC), Corporate and Marketing Communications Conference (CMC), 2013

Editorial boards

  • Membro del Comitato Editoriale - ESPERIENZE D'IMPRESA, 2017