Associate professor  
Academic disciplines
Psicometria (M-PSI/03)
Office phone
  • U06, Floor: 4, Room: 4081
Reception hours

(Please visit the Italian version for updated information on this)


I graduated in Psychology in 1998 (University of Padova, Italy). Next I spent two semesters of research at Karl-Ruprecht University in Heidelberg, Germany, and at Purdue University, Indiana, USA, and I worked as consultant in personnel selection and marketing research. From 2001 to 2005 I completed a Ph.D. in Cognitive Sciences at the University of Padova. From 2005 to 2008 I was Research Fellow [Assegnista di Ricerca] in Psychology at the Department of Psychology of Development and Socialization, University of Padova, and subsequently from 2008 to 2015 I was Assistant Professor [Ricercatore] at the Department of Psychology of the University of Milan Bicocca. Since 2015 I am Associate Professor in Psychometrics at the University of Milan Bicocca (Habilitation as Full Professor received in 2020). 


Research Interests

My research spans in the fields of social cognition.
Most of my research focuses on attitudes: their measurement, formation, malleability and change, and their relation with overt behavior. I am particularly interested in the psychology of consumers’ attitudes, self-concept, and attitudes toward novel sustainable foods.


  • Zogmaister, C., Roccato, M., & Borra, L. (2013). Health Practitioners' Implicit and Explicit Attitudes Toward Drug Addicts Predict Absenteeism and Extra Work. BASIC AND APPLIED SOCIAL PSYCHOLOGY, 35(2), 191-199 [10.1080/01973533.2013.764300]. Detail

  • Perugini, M., Richetin, J., & Zogmaister, C. (2014). Indirect measures as a signal for evaluative change. COGNITION & EMOTION, 28, 208-229 [10.1080/02699931.2013.810145]. Detail

  • Finell, E., & Zogmaister, C. (2015). Blind and constructive patriotism, national symbols and outgroup attitudes. SCANDINAVIAN JOURNAL OF PSYCHOLOGY, 56(2), 189-197 [10.1111/sjop.12193]. Detail

  • Zogmaister, C., Perugini, M., & Richetin, J. (2016). Motivation modulates the effect of approach on implicit preferences. COGNITION & EMOTION, 30(5), 890-911 [10.1080/02699931.2015.1032892]. Detail

  • Fasoli, F., Durante, F., Mari, S., Zogmaister, C., & Volpato, C. (2018). Shades of Sexualization: When Sexualization Becomes Sexual Objectification. SEX ROLES, 78(5-6), 338-351 [10.1007/s11199-017-0808-1]. Detail

Research projects

PRIN 2022 PNRR- Missione 4, Componente 2, Investimento 1.1 -Avviso 1409/22 - A BUG In the Food is Yummy (BUGIFY): Strategic approaches for Changing Eating Behaviours
Year: 2022
Call: Bando PRIN 2022