Marketing, Communication and Global Markets

Official Language IT + EN
Description

 

This Bachelor’s Degree in Marketing, Business Communication and Global Markets has developed within the tradition of the Economics Faculty's economics and business studies degree courses and offers students a thorough training in business management and administration as well as in economic and legal disciplines.

The course specifically involves a strongly quantitative approach with professors and teaching managers of marketing and communication with vast experience of global markets. Specifically, this three - year course aims to raise learners' awareness of the competitive orientation culture of market companies for the development of a professional approach destined for global markets.

In this sense, the competitive culture integrates with the study of the fundamental dynamics of company communication which is the predominant vehicle of globalisation in the market. Business competition requires that students know how to structure marketing activities in the light of such markets characterised by: a decline in national geographic, linguistic and administrative borders, etc.;the development of new consumption patterns and new markets.

Academic Year:

Programme details

Department: 
DIPARTIMENTO DI ECONOMIA, METODI QUANTITATIVI E STRATEGIE DI IMPRESA
Type of Course: 
Bachelor's Degree Programme
Academic year: 
2019/2020
Positions available: 
350
Duration in years: 
3
Credits: 
180
Location: 
MILANO
Language: 
italian
Reference Professors
MANAGEMENT (SECS-P/08)
PUBLIC LAW (IUS/09)
BUSINESS ADMINISTRATION AND ACCOUNTING STUDIES (SECS-P/07)
CAPRA DOMENICO
ECONOMICS (SECS-P/01)
MANAGEMENT (SECS-P/08)
MANAGEMENT (SECS-P/08)
ECONOMICS (SECS-P/01)
PUBLIC LAW (IUS/09)
STATISTICS (SECS-S/01)
MATHEMATICAL METHODS OF ECONOMICS, FINANCE AND ACTUARIAL SCIENCES (SECS-S/06)
PRIVATE LAW (IUS/01)
STATISTICS (SECS-S/01)